— PROJECT NAME
Stena Line Extera
How to use STENA EXTRA onboard or before the trip. The purpose was to increase awareness amongst passengers what is Extra loyalty program, but also to motivate the guests to apply for the loyalty program on-board.
The whole campaign was evoking the gusts whit bold headlines like: Are you a member?
My role in this project was to Art director and graphic designer the whole summer campaign beside design all the materials to use onboard like flyers, posters, banners, social media content, …
Moreover, prepare STENA LINE EXTRA visual identity guideline to make all their communication coherent after summer 2017
This guideline can guide every branch of Stena Line to follow the one rule that can help to have a coordinated and uniform campaign and design all around Europe.